The CompanyISA Consulting is an IT company offering end-to-end solutions in Digital Transformation, Digital Consulting and Business Process Services - supporting all Tech Stacks. Collectively we service a multitude of clients across industries and company verticals. We are a culmination of some of the brightest Full Stack Developers, Data Engineers, Architects, Project Managers, Quality Analysts, Strategists, spanning across multiple time zones.Job SummaryWe are seeking a Digital Marketing Specialist to join our team. This role is responsible for planning and implementing marketing and advertising activities with a focus on digital channels. They should understand the extensive details of marketing and be familiar with ways to analyze market research and customers' behavior. The Digital Marketing Specialist will help collect data, forecast trends, and assess customer satisfaction. As successful candidate possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.Responsibilities & DutiesMeasure digital traffic and prepare reports on marketing and sales metrics.Conduct market research and identify new opportunities.Research advertising trends.Monitor and report competitors' marketing, sales activities, pricing, and products.Decide on appropriate placement of ads.Collect and analyze consumer behavior data (e.g. web traffic and rankings).Publish digital marketing content online.Monitor social media and Google Analytics.Optimize paid advertising campaigns and website using SEO and other tools.Report on the growth and analytics of campaigns to stakeholders.Scale campaigns to maximize ROI.Brainstorm and implement experiments and conversion tests.Effectively manage daily administrative tasks.Coordinate with the marketing design and content teams to generate digital and print advertising material.Contribute to collaborative efforts and organize promotional events.Assist with organizing promotional events.Assist with executing multi-channel marketing campaigns.Requirements and SkillsExceptional verbal and written communication, networking, and relationship-building skills.Excellent presentation skills both written and oral.Detail-oriented with the capacity to manage multiple, simultaneous marketing campaigns.Ability to work independently in a fast-paced, changing environment.Ability to travel as necessary.Education & ExperienceMinimum of 5 years’ experience in marketing or related field.Bachelors in Marketing, or another related field.Possess search engines, web analytics, and business research tools acumen.Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)Working knowledge with HubSpot.Computer skills experience, including MS Excel, Google analytics, and Google Adwords.Proficiency with SEO/SEM campaigns.Hiring PolicyThis job description may evolve over time. ISA Consulting is dedicated to diversity and inclusion, ensuring a fair workplace for all, regardless of race, color, religion, gender, national origin, age, disability, or any other protected status.